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HI, I AM SHIRLEY 👋🏻

Product & Service Designer
crafting thoughtful experiences across digital & physical touchpoints

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Service Design
Research

Reenvisioned structured products

1

unified solution

4

Markets

100%

Digital Transformation

DBS - Structured Product

l

2024

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UX Design
UI Design
Research

Designed a seamless 0-to-1 visitor registration system

24

Singtel Premises

45%

faster registration process

100%

data captured

Singtel - iVisit

l

2023

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UX Design
UI Design
Research

0-to-1 design for a seamless food ordering experience at Singtel

80%

less wait time

35%

increase in daily food orders

Singtel - iOrder

l

2022

Coming soon
UX Design
UI Design
Research
Service Design

0-to-1 transformation of Premium Financing into a seamless, regional digital experience

60%

Faster turnaround time

55%

faster decision making

👌🏻

Seamless journey across in branch and remote touchpoints

DBS - Premium Financing

l

2025

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UX Design
UI Design
Research

Streamlining FX trading with an intuitive, efficient, and automated order management system

DBS - FXWatch

l

2023

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